SINCERELY SCHAFFER

CLIENT

Christine Schaffer

TYPE OF CLIENT

Event services

CATEGORY

Website, brand identity, digital marketing

THE BRIEF

Christine Schaffer, transitioning from officiant to a broader event coordination and consulting service, needed a rebrand. The new brand identity had to appeal to her core market of newlyweds and a broader audience seeking event planning services.

THE WORK

Through thorough discussions with Christine and extensive market research, I designed a brand identity that captures romance, simplicity, and classic elegance. This identity is tailored to attract a high-end market seeking personalized event experiences, incorporating a classic penmanship aesthetic that aligns with the brand's ethos.